As Open Enrollment approaches, we will be seeing more advertisements for Medicare health and drug plans, but those advertisements will look different thanks to new Medicare marketing rules. These rules limit the endorsements from celebrities and require clarification on benefits only offered in certain areas. These rules go into effect in response to a 165% increase in complaints following last year’s Open Enrollment marketing activity. Check out this Wall Street Journal article, explaining more. And a special shout out to our Louisiana SHIP Partner for their participation in this important story. New Rules Temper Stars’ Medicare Pitches – The Wall Street Journal (newsmemory.com)
